Indian Federation for Fashion Development (IIFD) recently launched “The IIFD Calendar 2016” at Unplugged Courtyard in CP, New Delhi. Every year IIFD makes a calendar focusing on Indian fashion designers. This year it undergoes an Indian textile makeover. It provides the opportunity for fashion industry members, both new and old, to create networks that will facilitate action and inspire the industry to grow. They provide useful, latest information to keep the industry on top of what is happening locally and abroad, to make it more competitive and to encourage a thirst for quality education. IFFD Calendar 2016 is designed by many designers such as Ritu Kumar, Rajdeep Ranawat, Eka, Deeksha Sharma, Daniel Syiem, Sanjay Garg, Gaurav Jai Gupta, Rohit Bal, Suket Dhir, Vaishali S, Shravan Kumar Ramaswamy, Yogesh Chaudhary and Akassh K Aggarwal.
Speaking about the calendar by IFFD, Fashion Director, Kiran Kheva, said “With this calendar, IFFD wants to tell the world that India is not just a manufacturing hub for global brands, but it can emerge with its own innovations and compete with the world. It also shows how Indian designers are exploring their own potential and pushing their own boundaries.” “Designers are even trying to find out what more they can do with their heritage. There is a great sense of nostalgia about Indian textiles & that’s what these designers have presented in their designs.” further added Avinash Pathania, Founder Director, IFFD.
The Indian Heritage: Specialties of regions focused in the calendar are Vanarasi; Bhagalpur; Barmer; Chanderi; Assam; BhoodanPochampally; Khadi (Gujarat); Jaipur; Masulipatnam; Phulia. This year calendar focuses on Indian designers along with Indian textiles which are known and loved all over the world for their detail and craft. The IFFD Calendar 2016 projects the view that Indian textiles are unparalleled because of their extraordinary diversity in aesthetics. They straddle the multiple genres of arts, design and manufacturing.
“With this calendar, IFFD wants to tell the world that India is just not a manufacturing hub for global brands, but it can emerge with its own innovations and compete with the world & how Indian designers are exploring their own potential and pushing their own boundaries.”
The 2016 calendar is photographed by young photographer Kunaal Bose at the National Handicrafts & Handlooms Museum (New Delhi). Stylist Rishi Raj was roped in to ensure unique styling. Shubhashini Ornamentals by Akassh K Aggarwal was responsible for the incredible Jewellery designs. Talent was managed by Satin Models India, Makeup done by OssiKT & Nishi Singh. The post production & final design of calendar was done Parmjit Singh.
Speaking about the event, Akassh K Aggarwal the Jewellery designer said, “The IFFD calendar has always been very special to me. It’s my 3rd year with them as the only Jewellery designer in the calendar. Designing accessories keeping trends in mind is exciting and challenging. One has to maintain a fine balance to create the best possible jewellery.”
Rajdeep Ranawat, the fashion designer said, “We have been associated with IFFD since their first calendar shoot. We travelled to Banaras over a year ago and met weavers from whom we got trunks full of stunning brocades. This was a chance for us to use those spectacular weaves into our creation of a west inspired ballerina skirt fused with a silk crop top embroidered in gold got work. As always, the campaign was stunning and we couldn’t be more pleased.”
Another fashion designer, Yogesh Chaudhary said, “It’s great to be a part of a prestigious calendar like IFFD that honours traditional textiles of India. Together we celebrate the captivating grandeur of Chanderi textile, which has now been in fashion for a while. The weightlessness, shimmery richness of chanderi offers and makes it luxurious. The fusion of the traditional textile with modern techniques gives a wide range of options for designers to play with while contributing something new in terms of design with each passing season.”
“We are delighted to be associated with IFFD and be a part of the calendar. It’s a great way of promoting handlooms and Indian crafts. Akaaro is committed to the longevity and sustainability of Indian craft and handlooms. We wish IFFD great success for their future endeavours” added fashion designer, Gaurav Jai Gupta.
Ritu Kumar, the veteran fashion designer, said “We are happy to be on the cover of 2016 IFFD calendar & it’s very special for us as this year IFFD calendar focuses on Indian textiles aiming at bringing traditional handicrafts and textiles back into the mainstream of Indian fashion.”