Sephora, the world’s largest beauty retailer is now online in India allowing make-up lovers a new platform to shop for their favourite products. Sephora is online exclusively only at sephora.nnnow.com
Sephora currently operates 12 stores in India across Delhi, Mumbai, Bengaluru, Chennai, Pune, and with an additional national online launch, the brand will be able to reach beauty addicts all over the country. The unification between online and offline stores and their combined strength using omni channel model, allows consumers to find their favourite store in the area close by, place the order and either have it delivered to their location of choice or pick it up at the store if you’re around. Sephora will present their complete offering online with special sections for makeup, skincare, fragrances, bath and body, haircare and accessories for women and men’s grooming. The e-store presents Sephora’s own range of makeup, skincare, bath and body, accessories and men’s grooming and several exclusive brands Benefit, Makeup Forever, Becca, CoverFX, Smashbox, Stilla, Burts Bees, Boscia, Foreo, Percy & Reed etc. which you won’t be able to buy anywhere else in the country.
The new e-store offers complete experience with distinct sections such as “Bestsellers”, “Just Arrived”, “Weekly Specials”, “Recommended for You” and “Editor’s picks”, making it easy to browse for seasoned and first time shoppers. The brand campaigns and visuals will also instantly reflect on the e-store and sections like how to’s, special brand pages and shade sliders to match shades will add to the user buying experience. The e-store is very simple and shopping-friendly to navigate and is optimised for smart phones and tablets.
Vivek Bali, COO, Sephora India, says, “Sephora is constantly evolving its experiences for beauty enthusiasts. Our e-store encourages urban shopping in its true sense. But urban shopping is not just dominated by metro cities. We have received requests for Sephora products from many small towns and cities in India and with the combined omni reach of our stores and nnnow.sephora.com; we will be able to make these available across India. We are very excited with this new business and we will continue to add more features and products to grow rapidly in e-commerce.”
Arvind Internet Limited, a division of Arvind Limited and a hybrid start-up revolving around tech and fashion, announced the launch of India’s first true omni-channel business initiative -NNNow.com. It brings customers the best in fashion by Arvind Brands, via online and in-store journeys. It facilitates shopping online or offline; with pick up options in-store or to a location of your choice, same day delivery and instant returns anywhere.Returns Policy doesn’t cover innerwear, lingerie, fragrances and beauty products (Sephora and all its brands).
Arvind entered the beauty and cosmetics segment through a partnership with Sephora, owned by LVMH Moet Hennessy Louis Vuitton, A French Luxury Conglomerate last year. Sephora has transformed the customer experience into an exclusive opportunity to indulge in beauty, fostering strong relationships with its brand and products. The Sephora ethos remains unchanged: to present a leading beauty selection and always be on the lookout for what’s new in the beauty world. Offering more than 200 selective and exclusive brands plus its own private label to beauty fans, the enterprising retailer is never short of surprising new ideas. Its unexpected concepts and non-conformist attitude are also evident both in its boutiques around the world and on the website, which together make Sephora an unparalleled international beauty leader.