Creating breakthrough innovation in the running category, fitness brand Reebok had launched its most technologically advanced shoe Floatride Run in April 2017. Designed to cater to the needs of the FitGen runner, the Floatride Run received a great response from the running community making it an instant sell out and the Best Debut in 2017 Runner’s World Summer Shoe Guide. Reebok has introduced the FW2017 collection of the product and has re launched it in India.
Boasting of a unique silhouette, the Floatride Run features a seam-free Ultraknit upper construction that is engineered in zones to provide adaptive comfort, support and breathable flexibility. Additionally, it provides supportive foam rim centers that balances your foot throughout the gait. The refinement of Floatride Foam is a landmark technical step forward for Reebok Running and has stood up to countless hours of testing in a demanding category where runners are seeking the dynamic balance of style, performance, comfort and endurance. Reebok has received a positive feedback on the Floatride from the competitive runners as well as running communities across the country.
Commenting on the product, Silvia Tallon, Senior Marketing Director, Reebok India said, “With the launch of Floatride Run our aim was to develop a product that caters exclusively to the running community and the great response we have received is testimony to its innovation, design and performance. We are delighted to see Floatride become the favourite shoe of the running community in India.”
The Reebok Floatride Run is priced at Rs. 17,999 and is available at Reebok FitHub stores and at www.shop4reebok.com.