This year saw a remarkable change in the fashion industry. There was a significant change in the trends, styling, accessories and designs which made the fashion and clothing charismatic and appealing and continued to be a landmark till the end of the year. To commemorate the conclusion of 2015, we rounded up with one of the best designers and their say on latest trends we had this year.
Bohemian inspirations, military look with feminine twist — Ashish Gurnani and Aashray Thatai, Co-Founders, Post Fold
“A lot of indigo prints, beach dyed tees, window pane checks, aquatic ombre, jacquard patterns were observed across all categories for men. Women’s wear was dominated with handcrafted look, bohemian inspirations, mid century structured look, military look with feminine twist. Key details included over sized pockets, use of fringes, metallic embellishments. Bold graphic stripes, ginghams, smudged prints, faded floral, mix and match of plaid ruled the streets for women.” For men’s we saw popover shirts, bold striped Polo’s, slouchy trousers, utility over-shirts, voluminous shorts, pleated chinos were new additions to wardrobe. Boat neck sweaters, Cricket jumpers, baseball shirts, voluminous shorts were this season’s must have.
Updated crop tops, culottes, knee length wrap skirts, A-line mini skirt, shift dress, high waist pants were seen on streets as well as runways in women’s wear. Another major fashion update was dungarees.
Our target customers are mainly young professionals in the age group of 22-35 who are looking for minimal clothing.
Our plans for next year would be to add more product categories and increase our styles in the existing categories. We will also push our marketing efforts into offline channels that allow users to touch and feel our products."
Ashish Gurnani and Aashray Thatai are noted for casual fashion wear.
Go loose, go comfortable —Hemant & Nandita
“Lace up neckline, a-line jumpsuits and short dresses with an easy fit would be all the rage in 2016 specifically summer. Long straight fit sleeveless jackets with loose shirt dresses are some of the styles which we have been going gaga over for the next summer. Wide belts over loose maxi dresses and pants will give it a retro edge for the roaring 60’s comeback. Fashion is getting more practical each day with more wearable pieces and comfortable fits being rocked on the ramp. Our take on fashion is all about that perfect wearable dress/ outfit which can take one from dawn to dusk. We emphasize on the comfortable fits over the not- so wearable fashion as they focuses on go loose, go comfortable. About the next year plans, they live in the moment without planning it too much as said they are sure to raise their own design bar exceedingly high with each season. A lot of research and efforts for the upcoming collection is 2016 as of now."
Hemant & Nandita have expertise in Indo-western styles.
Bold and beautiful avatar — Rashita Shera
"In 2015 we saw a lot of change in trends where the woman had shed the traditional image and taken the image of bold beautiful sensual avatar from saree look to an outfit, dresses and gowns. The bride of 2015 wanted more effective wear then the odd look. Today’s bride is looking for sexy with less embroidery. There is a transformation from traditional Indian attires to more contemporary look.’
We target clients is one who is fashion conscious likes to dress well in an affordable manner. About the next year plans, 2016 will hold lot of surprises in terms of designs styles and tie ups with multi-designer stores. New Year will bring new style element to new look in form of Prince drape styling, enigmatic cuts for the new age woman."
Rashita Shera is famous for her glamorous mix of saris, suits and cocktail gowns.
A great year for the fashion industry —Vani Vats
"2015 was a great year for the fashion industry. A lot of new ideas and trends were accepted with open arms, be it bridal wear for men or women. For example, a lot of brides were seen wearing crop tops and skirts for one of the wedding functions. Lot of new trends which hit the markets in 2015 were floral prints, introduction of crop tops in western and Indian wear for women, introduction of statement jewellery, custom made accessories for both men and women, pastel colours with bright and metallic embroideries. My target customers are women, who have an eye for intricacy and hand crafted products. someone who loves to look beautiful and feels strong about her identity as a women. The play of subtle colours with a splash of delicate embroideries gives a totally unique look to the person wearing it.
For the upcoming year she said, “I love to go with the flow, no plans as such, the only plan I have is to design beautiful clothes for all the coming years.”
Leather has always been a winter favorite — Sahil Malik, Da Milano
“This is the first time we introduced our range of leather jackets looking at the want for it in the market. Consumers have become fashion conscious and demand products with international appeal. Leather has always been a winter favorite but now it has come down to becoming a winter essential.” In terms of new designs which we witnessed was floral and quilted patterns on leather along with plain leather with suede patch work, collar and without collar, side zipped, front zipped. We target customers who are fashion lovers. We attempt to keep in pace with fast fashion and forecast trends for the season and encourage in-house designing. In the coming year we plan to venture more into leather apparels like suede coats, jackets with intricate detailing, caps, gloves, leather trims and more."
Sahil Malik, Managing Director of Da Milano, talks about leather jackets.
Prints and colours ruled menswear clothing — Pawan Sachedeva
“Prints & Colours ruled menswear clothing in 2015. From floral to abstracts & Figures, Men’s fashion had plenty of it. Plenty of new colours were seen in the Men’s wardrobe, burnt orange, neons, shades of yellow, etc. Blue was the new black, with elevtric blue ruling the most. Corporate dressing had a new avtar. More colours & latest trends entered the boardrooms.
Well designed, made to fit clothing overruled the standard sized clothing. My target customer is the one who is fashion conscious and longs for elegant clothes. I do not like to overplay with accessories as I experiment with the fabric. My plans for 2016 is expansion in the Indian as well as overseas market. Also, to launch couture women wear."
Pawan Sachdeva is known for his collection of menswear.