Clothing brand gets Bollywood’s newest heartthrob as ambassador

Clothing brand gets Bollywood’s newest heartthrob as ambassador

By OUR CORRESPONDENT | | 4 June, 2016
(Left to right) Aditya Puri, Fawad Khan and Shibani Mishra at the launch event in Delhi.

Giovani, the classic suits & jackets brand from Future Lifestyle Fashions Limited, celebrated #MEETTHEGIOVANIMAN. It was a meet and greet event for its loyal customers to meet Fawad Khan, the Giovani man.

This event witnessed some great moments full of Fawad Khan’s fans with Giovani loyalists. The fun-filled evening with the actor garnered some interesting style tips also from the Giovani man himself.

Actor Fawad Khan was here for the latest Giovani collection. Launched in the year 2000, the brand was acquired by Future Lifestyle Fashions in 2014. Giovani is a quintessential suits & jackets brand that refuses to be ‘Jacketed’. Giovani eases the layer of formal — rituals around the suit and allows ones true self to manifest.

Giovani’s latest range of Spring Summer collection 2016 is carefully designed considering varied style preferences of the discerning contemporary man. One could choose from a variety of fun colours in Jackets, Suits, bandhgalas, Nehru jackets, waist-coats, shirts, trousers, pocket squares and scarves. Giovani has introduced a large range of pastel summer colors which adds freshness to a man’s wardrobe.  In the women’s collection one could choose from belted jumpsuits, lacy sheer tops, palazzo pants, knit light capes, casual tops and trendy long dresses. The colours are neutral to drive away summer blues.

Earlier this month, Giovani ran #MEETTHEGIOVANIMAN contest across social media platforms and in store. On facebook and instagram the contest was all about fans uploading their Fawad’s moments through dubsmash videos. On Twitter, the followers were asked to complete a saying “I love Fawad Khan because…”  At store level, customers were asked few interesting questions about Fawad, if answered right they stood a chance to meet the Giovani man! Seven winners were selected through a lucky draw. These seven fans got their once-in-a-lifetime opportunity of sharing some real candid moments with their style icon.

 Giovani & Fawad Khan both being at their best in Bandhgala & Tuxedos, Fawad took the opportunity to speak about Giovani’s Spring Summer collection and also shared his personal style tips with the audience.

Speaking on the occasion, Fawad said, “I am extremely elated to be a part of this Meet & Greet event by Giovani. It was a great pleasure interacting with Giovani loyal customers who are also my fans. I must say Giovani Suits fits me perfectly and adds that extra glam to my style quotient. I am glad to see that Giovani’s Spring Summer range looks classy & elegant as always. It complements the latest trend and my personal style.”

 Shibani Mishra, Chief Marketing Officer FLF, Brand Division, said, “Giovani takes pride in having a huge loyal customer base. It values its customers’ patronage towards the brand. This event was Giovani’s way of gratifying them. We extend our heartfelt thanks to Fawad Khan, our customers, fashion followers and media fraternity for joining us in this event”

 Aditya Puri, Chief Brand Manager Giovani said, “We are proud about the Italian cut, workmanship and fine detailing that goes in to making every Giovani suit and jacket. Spring summer ’16 collection is designed keeping in mind Fawad’s charm and style quotient that has been received well by the customers.”

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