10 on 10, a multi-brand exhibition curated by fashion designer Payal Sen returned this year with its second edition. The exhibition is a platform for established brands of the fashion fraternity in India and Dubai to come together, and collaborate in one space for the benefit of fashion enthusiasts in the city, so that they may personally connect with their favourite designers and shop from their latest collections.
Payal Sen hosted a preview party for this exhibition at Amatrra Spa in Chanakyapuri, a luxurious wellness destination in the city. The event was attended by prominent entrepreneurs and familiar faces such as Ramona Narang, Somya Khurana, Heba Zaidi Khosla, Archana Vijaya, Cinthya M. Marquez, Neha Jetley, Pallavi Roy Soni, Deepti Verma and Parul Tuli, to name a few. Other attendees included designers such as Varun Bahl, Raakesh Agarvwal, Siddartha Tytler, Gauri & Nainika, Pia Pauro, Isha and Namrata Rajpal, Anand Bhushan, Anjalee and Arjun Kapoor, and Pawan Sachdev.
The designers offered a glimpse of their collection at the preview, all of which was later available at the main exhibition held on 2 and 3 September at Eros Hotel in Nehru Place. The exhibition boasted of creating a platform for veteran fashion brands such as Varun Bahl, Rohit Gandhi and Rahul Khanna, Gauri and Nainika, Malini Ramani, Pia Pauro, Siddartha Tytler and Raakesh Agarvwal. Besides, some of the upcoming designers also participated and included RoseRoom Couture, Drama Queen, Uzoori from Dubai,
Priyanka Khanna from Kolkata and Loupe Jewellery and art by Sushanta Dutta from the Bengal School
“10 on 10 was born out of my passion for luxury and Indian craftsmanship. We have some of the trendiest designers from India
Fashion week and some that are on their way. We cater to the well-informed buyer, and aim to be synonymous with luxury, quality, Indian craftsmanship, attention to detail and style,” said Sen.