My style, my brand: Fashion labels of celebrity owners

My style, my brand: Fashion labels of celebrity owners

By PREETI SINGH | | 27 August, 2016
(L-R) Paris Hilton, Sachin Tendulkar, Serena Williams, Deepika Padukone & John Abraham.
From Bollywood to international celebrities, bigwigs have collaborated with many top leading brands and have launched their own clothing lines of late. Here’s what some of the top celebrities who own their fashion lines have to say about it. A report by Preeti Singh.

Paris Hilton

Actress Paris Hilton launched her fashion line back in 2007 at Kitson, Los Angeles. Her collection is a blend of elegance and chic style. Hilton is not just into apparel designing but also designs accessories and handbags. Her collections have been very much popular in the Middle East and North Africa. Representing her style and fashion taste in jeans, tops and dresses, her designs are affordable. 

Sachin Tendulkar

Cricket icon Sachin Tendulkar has come up with premium men’s apparel and accessories brand True Blue. Tendulkar has collaborated with fashion retailer Arvind Fashion Brand to launch his collection. From summer suits to T-shirts, the collection is all about comfort and one’s individual style with traditional Indian motifs and apparels with modern twist. 

Serena Williams

Serena Williams, the professional tennis player’s obsession with fashion is regularly visible in tennis courts. Williams has been running her own label Aneres, which is her first name spelled backwards, since 2004. Her line features an array of casual attires and dresses and tops. Not only this, Williams also featured her first clothing line exclusively for HSN at New York Fashion Week 2015. 

Deepika Padukone

Most stylish Bollywood actor Deepika Padukone is very popular for her dressing sense in B-town. Padukone is also one among the celebrities to launch her own clothing line. She recently collaborated with Myntra to create All About You From Deepika Padukone. She also teamed up with international brand Van Heusen for a limited edition collection. 

John Abraham

John Abraham is the first actor to launch his own clothing line.  His label John Abraham Apparel, launched in 2006 is a premium prêt denim for both men and women. His brand is also internationally staged in UK and US. He was also the brand ambassador of Wrangler and had also launched his own clothing line in association with the same brand.  

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