People who love to experiment and want to find a place to enjoy their food along with fun and entertainment, now have one at the heart of Delhi. FLYP@MTV is a newly opened cafe which promises to provide customers the opportunity to experience MTV in its entirety and interact with it through engaging with touch points at the cafe, especially curated entertainment and an exclusive menu created by celebrity chef Ranveer Brar. It is representation of the independent professionals, free thinkers, creative minds: a progressive destination to “WORK.CHILL.PLAY.”
It has a lot of new elements in store for its customers. Like “Book a Bakra” where for fun and entertainment, consumers can book pranks, which are recorded through hidden cameras and mics. One can book for a prank to be played on their friends in the hilarious MTV Bakra style.
Second is “Endless Shelf”. where Customers can select and buy different merchandise and MTV products right from an endless virtual shelf.
Third is “Talent Record Room”. It is an MTV style-recording studio for the audience who are gifted with the ability to sing. One can record their singing and upload it after reviewing the audio and video file of the song. Headphones, touch-screens, microphones and cameras are available for the same.
Fourth is “Global Food, Local Inspirations.” The cafe’s culinary style is a mix of progressive Indian food – local flavours presented in a global style created by celebrity chef Ranveer Brar. Glocal- dishes like Achaari Salmon Nigiri, Chipotle Paneer Tikka, Biriyani Aranchini Veg etc.
Fifth is the “MTV Immersive Museum.” This is a virtual museum which lets the customer explore the world of MTV from the previous years through Oculus devices and Controllers. The customer can also select and play videos from the MTV Archive.
And last is “Showers in-house.” There is a shower in-house with your very own locker so you can freshen up after a long day of work and be ready for live entertainment, just-in-time.”
Saugato Bhowmik, Senior Vice- President, Consumer Product via com 18 Media Private Limited. Says,“It is an extension of MTV’s philosophy of killing boredom. The young have a very low attention span and so we aim to engage them in multiple pursuits. It is important for us as a brand to keep them engaged and connected through different offerings. MTV believes in entertaining the Indian youth across touch points such as TV, merchandise, live events and now an experiential space. This concept of WORK, CHILL & PLAY is a quirky mix of a curated food & beverage menu along with many other interesting features at the café that allow socialization, talent creation and overall fun which offers the youth multiple options to stay entertained through the day.”
“There is a shower in-house with your very own locker so you can freshen up after a long day of work and be ready for live entertainment, just-in-time.”
“It also promises to alleviate monotony. Keeping the youth in mind, it is designed such that it is much more than a cafe. This aspect combined with the glocal, fusion cuisine and never-heard before cocktails is what will attract customers. After all, not many places will allow you to record your singing at a recording room while sipping on curated cocktails MTV style.” He adds.
According to Chef Ranveer Brar,“The cafe’s culinary style hinges upon mouth-watering Indian food and offers a menu that has been detailed with fusion and in-house recipes. Some of the highlights of the menu include- Watermelon Sashimi, Butter Chicken Cannelloni, Achaari Salmon Nigiri, Chipotle Paneer Tikka, Biriyani Aranchini Veg etc. The cocktails and beverages have been specially designed by hospitality professional and cocktail mixologist Nitin Tiwari and cocktails like Terimaki from Japan, Angoori Badan from France and Beer Bomb from Belgium are already a hit at the cafe.”
FLYP@MTV is consistent with the DNA of MTV — Experimental, Informal, Irreverent and Witty. It can be said that the young generation’s taste in music, style, products, food, technology etc. has been kept in mind while working on the offerings of the cafe.
“The MTV-ness is the engaging and interactive elements we have incorporated. For example, since we are a co-working space, it was essential for us to ensure that our consumers benefit from each other so we have placed tablets at all tables in the café where our patrons can check the different people in café ast the same time as them and connect with them by sending a request on the tablet first and upon that being accepted meeting them in person.” says Bhowmik.
“We hope all these can come together to create an immersive experience for those visit the cafe.” He concludes.