Air pollution levels have been spiralling out of control for some time in the city, and pollution masks may soon progress from being a precautionary measure into a necessity. They remain unpopular in India, for reasons unknown; however, one can presume that one of these reasons is they resemble surgical masks and can appear rather depressing. The company Vog Mask has found a way to circumvent the eyesore nature of these masks by coming up with designer air pollution masks.
Vog Mask has got Manish Arora on board to design their pollution control mask. The mask in question is a particle control mask designed to manage air quality. It consists of a neon pink case, and is printed in paisley with geometric patterns all over. It will be debuted at Paris Fashion Week. Vog Mask has opened its flagship store in Delhi’s Select City Mall, Saket, where they will stock the masks. They will be sustainable, safeguarding the wearer against air and water pollution. The director of the mask company in South Asia, Jai Dhar Gupta, commented on the collaboration, saying, “Vog Mask has always been about balancing aesthetics and functionality. While it remains the best functioning mask in the world, with an internationally renowned designer such as Manish Arora on board, we hope to elevate the fashion aspect of it. In addition, we believe that this partnership will increase public awareness in India on the pressing topic of urban air pollution.”