Designer furnishing becomes the new lifestyle choice

Designer furnishing becomes the new lifestyle choice

By OUR CORRESPONDENT | | 27 August, 2016
Amit Vadehra with Timothy Oulton.

The luxury housing brands have made a strong presence in India. For people who want a stylish and luxury home without having to compromise on quality, it is advisable that they definitely look towards the direction of luxury housing brands.

A reputed name in the furniture retail business in India for nearly a decade now, is a luxury housing brand which gives home-based solutions to its customers. With over 44 stores across India already and more to come, they have extended their network to online selling through their e-commerce team based out of Gurgaon. They have entered into the online business as the “Home Remodelling Expert”.

The highlights of are that it offers comprehensive, end-to-end furniture solutions for customers of all budgets, ranging from few hundreds to a few thousands. They are the trusted name in the furniture world. With extensive range, superior quality, and belief that “Customer Comes First”, the brand strives to provide a seamless on-line furniture shopping experience. has also unveiled its inaugural brand campaign that has been launched exclusively on digital platforms. The campaign highlights HouseFull’s core promise of durable furniture, by encouraging people to be “un-careful” with their furniture. The creative expression, “No Rok Tok”, emphasises durability, while touching upon HouseFull’s wide range of unique colours, design combinations and utility-driven shapes that fit both traditional and modern homes.

The highlights of are that it offers comprehensive, end-to-end furniture solutions for customers of all budgets, ranging from few hundreds to a few thousands. 

International brands like IKEA has also been in India for quite some time now. IKEA India, part of the IKEA Group has been present in India for 28 years, sourcing many different products for IKEA stores worldwide. They work with 48 suppliers in India, engaging 45,000+ direct co-workers and approximately 400,000 co-workers in their extended supply chain. Our suppliers are long term partners who share their vision and values.

Besides offering beautiful home furnishing solutions and inspiration, they are focused on creating new jobs, growth of the manufacturing sector, expand the supplier base, focus on diversity, skill development, transfer of knowledge and best practices, and sustainable development of the retail industry and supply chain.

One can also look at a new name which has recently opened its new gallery in India. 

Pictures from recent campaign. British furniture and interiors company Timothy Oulton opens the doors to its first gallery in India. Partnering with Tarun Vadehra Interiors in India’s dynamic capital city New Delhi, the new Timothy Oulton gallery is an explosion for the senses, showcasing the brand’s signature which is relaxed yet has a sophisticated aesthetic in a space packed with drama, intrigue and quirky vintage curios.

The opening of the New Delhi gallery marks the next energetic step in Timothy Oulton’s careful expansion. From New York to Hong Kong to London, Timothy Oulton has introduced its daring authenticity to now over 35 of the world’s best cities.

Driven by a passion for traditional handcraftsmanship and a deep affection for British heritage, Timothy Oulton is known for its fresh interpretation of classic designs, infusing pieces with a daring, modern twist for a distinctive collection that is inspired by the past but relevant for today. The company’s global yet niche appeal will resonate with New Delhi’s well-travelled crowd who are seeking quality, world-class furnishings.

Occupying two floors of the four-storey Tarun Vadehra Interiors showroom, the new 3600 square-foot gallery is located in a leafy lane off the Defence Colony flyover. Defence Colony is a vibrant and affluent neighbourhood, popular among Delhiites as a fashionable lifestyle and shopping destination. The gallery stands in good company, in close proximity to several upscale designer stores, art galleries, chic boutiques, restaurants and bars.

Pictures from recent campaign.Walking into the new gallery feels like stepping into a curious new world. The romance of past eras and British heritage is brought alive with a daring, modern energy in the storied furniture and home accessories. One can now make oneself at home on warm, buttery leather sofas, run one’s hand along the characterful surfaces of reclaimed wood tables, surrounded by dramatic chandeliers hanging from rope nooses and champagne buckets filled with fresh red roses.

Tim Oulton says, “New Delhi has this incredible blend of rich heritage with modern vibrancy; it’s that contrast of tradition with innovation that’s also reflected in our designs. New Delhi’s been evolving over recent years. People today live a much more global lifestyle and want to come home to somewhere that inspires them, where they can relax and connect with family and friends. It’s those ideas that are really at the heart of our collections.”

Amit Vadehra, of Tarun Vadehra Interiors, talks about  the partnership,“Timothy Oulton shares our commitment to outstanding quality and fine handcraftsmanship, comparable to the very best in the world. We’re delighted to invite people to come to the New Delhi store and experience something totally different, in both the collections themselves and the unique store experience.”

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