AIR will recruit more Balochi speakers

AIR will recruit more Balochi speakers

By AREEBA FALAK | NEW DELHI | 4 September, 2016
At present, AIR has two Balochi speakers who have been helping with the daily one-hour transmission to Balochistan.

After Prime Minister Narendra Modi’s mention of Pakistan’s human rights violations in Balochistan in his Independence Day speech, public broadcaster All India Radio’s (AIR) show in Balochi language, which is said to be “one of the worst managed” overseas transmissions in the division, is set for a major overhaul. The public broadcaster is keenly looking to recruit more Balochi-speaking people who can help improve the quality of its show in Balochi language.

At present, AIR has only two Balochi speaking people who have been helping with the daily one-hour programme transmitted to Balochistan. A senior AIR official, on the condition of anonymity, said, “There has always been a dearth of Balochi speaking people here. Even before Balochistan got attention in mainstream Indian media, we had been working to improve our Balochi show. For years, we had been writing to the Ministry of Home Affairs and Ministry of External Affairs to help us get some talented people from Balochistan who can work with us on improving content in our Balochi shows. ”

The official added, “There has been no direct discussions yet on how to improve the quality of the Balochi show, but since India’s acknowledgement of the Baloch people’s cause, we had been expecting that some major changes will be made to the existing Balochi programme. Since we are gradually switching from short-wave to a web-based service now, all our overseas shows in various languages are already starting to get more human resource. We have more funds to invest on quality of our programmes. Earlier, such funds were largely spent on the maintenance of short-wave machinery.”

Speaking about the relevance of Indian overseas shows, another official said, “There is no way for us to know how many people are listening to our shows in the target areas. We have a feedback service through which we can get a rough idea on our listenership. Recently, we started a new channel ‘Maitree’ in Bangladesh. We were informed that AIR had a large listener database there. But as the Balochi show has never been a thriving one, we really have no idea of who is listening there and how many are listening to us. In any case, Bollywood is a great attraction on our western border, which is why some due listenership will definitely be there.”

Currently, the External Services Division (ESD) of AIR produces an hour-long programme in Balochi language, which consists of news, press review and commentary, along with Bollywood songs. According to sources, the duration of the 10-minute long news bulletin will also be increased. 

There are 7 Comments

Well it is a great pleasure to Indian Government which is going on " Air Balochi Language " News once again we Baloch Nation will appreciated to Whole Indians .

Well it is a great pleasure to Indian Government which is going on " Air Balochi Language " News once again we Baloch Nation will appreciated to Whole Indians . reply

We apprecieate it, thanks our Indain brothers.

Balochi a language, culture of Baloch Nation... Baloch, a Nation. Balochi, related to Baloch Nation.

We baloch are very thank full to a world biggest democratic county indian for raising a voice against baloch genocide by isi .pakistan is a number one terrorist country in the world. If India and other civilized powers could not stop pakistan from inhuman crimes against baloch people then the world wait for a huge destruction .because isi is going to destroy the peace of world with tactics.

I believe there are a lot of Balochs living in India for quite some time. It would be a good idea to involve them too. Also, get Balochs from the diaspora for their perspective (political and other). I would imagine it is going to be hard to get any Baloch from Pakistan, as Balochistan is today under its occupation.

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