A little away from the Online retailing giants , a Bengaluru based start-up “ShopsUp”, a location-based shopping app is busy adopting “disruptive technologies” to draw tech savvy youth to Offline “Brick and mortar” Retail stores. The app offers exciting features for consumers to discover exciting boutique stores around their neighborhood as well as stores at popular malls and shopping streets including big international brands.
Suhas Gopinath,who at the age of 14 was recognized as the world’s youngest certified Professional Web developer is confident that his strategy of using the online technologies to boost offline sales. “.We believe that the right offers delivered in the right context and right place can drive business for both organized as well as local retail establishments, and we are investing in analytics to offer best of the breed solutions to our partners”
India being the second largest smartphone market in world in terms of users offers huge potential to support such kind of initiatives as consumers turn to mobile to discover and research fashion trends and discover exciting consumer items.
Suhas Gopinath,who at the age of 14 was recognized as the world’s youngest certified Professional Web developer is confident that his strategy of using the online technologies to boost offline sales. .We believe that the right offers delivered in the right context and right place can drive business.
Targeting the reach of the smart phones, the app uses mobile as a platform to provide its brand and retail partners access to a consumer’s decision and incentivizes the shoppers. At the same time walk-ins at retail partners, shopping at retail partners earn shots (points). The shots can be instantly redeemed for a free movie ticket, cab ride, spa, gift vouchers and more. ShopsUp has also partnered with Uber for exclusive offers for users to take rides for their shopping runs.
“Indians want to be rewarded for their window shopping as well as actual shopping behavior and marketers want to capture these moments as and when they happen. ShopsUp’s innovative technology and use of analytics allows us to partner with top brands and local boutiques and provide them with customized solutions that dramatically differ from existing options” feels Suhas Gopinath.
According to IBEF, India’s retail market is pegged at USD 672 billion and growing at 25% Year-on-Year. information. This integration of physical aspect of shopping combined with digital platform will be key inflection point for modern Indian retail sector that is poised to grow and the young entrepreneur has already set his sights to disrupt the E-Commerce Retail module.