Digital India initiative will boost digital advertising market

Digital India initiative will boost digital advertising market

By SHAILENDRA TYAGI | NEW DELHI | 13 February, 2016
The government’s Digital India initiative is set to boost the size of India’s nascent digital advertisement market, currently pegged at Rs 6,200 crore. The policy initiative aims to make India a digitally empowered society by connecting every Indian on the Internet through affordable smart phones. Analysts say that as more eyeballs shift towards the digital space, boosting visibility on various digital platforms is fast becoming a priority with every brand looking to reach out to their targeted customers. And “as India’s digital space grows bigger, India’s digital advertisement market (with mobile advertising being the subset of digital ad spends) is expected to double-up in next two to three years,” says Sanjay Trisal, Country Manager, AppsFlyer. Trisal provides crucial technology that helps companies to measure the impact of their ads, shown on various mobile and digital platforms, on their actual sales.
According to KPMG, as Indian brands continue to find their feet in the digital advertisement space, it is expected that digital advertisement would match global levels at a faster rate in the years ahead. Currently India’s digital ad spending is peanuts as compared to China that spends over 1 lakh crore in digital advertisement. Sahil Chopra, co-founder of iCubes that helps brands acquire and retain customers through web, mobile and other digital platforms, is even more optimistic about the growth prospects of India’s digital ad market. “Digital market is set to explode in India and in the next five years it should become ten times its current size.” He adds that India’s mobile advertisement market is becoming more performance-oriented with companies making informed decisions before spending their money on digital advertising. So, any mobile platform that gives companies maximum traffic (in terms of actual sales) becomes their preferred promoting medium.
Besides digital India, the growing penetration of smart phones is also set to boost India’s digital space. 

There are 4 Comments

Wow! This blog looks just like my old one! It's on a totally different topic but it has pretty much the same page layout and design. Superb choice of colors! Here is my web-site: <a href="">kiersten</a>

Whoa! This blog looks just like my old one! It's on a totally different subject but it has pretty much the same layout and design. Outstanding choice of colors! Also visit my web-site; <a href="">trixie</a>

Ahaa, its nice dialogue about this article here at this website, I have read all that, so at this time me also commenting at this place. Take a look at my blog; <a href="">jause</a>

VJCrez replica watches are amazing reproduction of original authentic swiss luxury time pieces.

Add new comment

This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.