Talk show specifically for British Asians

Talk show specifically for British Asians

By Antonia Filmer | 14 November, 2015
Lyca Dilse Radio is a 24 hour station, mostly talk with some music. The prime time morning slot belongs to presenter Deep Rajah, a radio name given to him when he joined Sunrise Radio, as his own name, Deep Dhir, was not considered ‘powerful’ enough, he is happy it stuck. Asians sometimes feel intimidated to call LBC radio because of their accent and the lack of topics aimed specifically at the Asian community, but they are confident Rajah will give them a good debate. He enjoys the inflammatory, promotes his idea of factual discussion and challenges divisive opinions, which may be cut off air or changed at a moment’s notice if management gives him the nod, which happened last week during a topic about PM Narendra Modi’s visit.
Deep Rajah.His career path has not been an easy, born into a medical family in Delhi he moved to UK at 1 year old. In what seems to be a complete waste of an excellent education, as an undergraduate he read Politics and Law at SOAS University then a Masters in Legal and Political Theory at University College London, he began his career as a recruitment agent; Rajah explains in those days (1990’s) he had no idea how to break into politics, no career advice existed then and he experienced a lot of bad luck.
Moving into corporate hospitality he learnt to take the pressure of a job with big responsibilities, securing Ian Duncan Smith MP amongst others as a speaker for his hotel chain; a blind alley led to California working for a tin-pot travel agency which he quickly transformed into a recognised agency with Hollywood star clients. Returning to UK, as the lobbyist for the Roko Cancer Charitable Trust, he was employed to put the Trust on the map. This gave Rajah the entrée into Westminster he had longed for and he connected with Dominic Grieve QC and Cherie Blair. “Greaves” as it is incorrectly spelt on the Roko website, is still listed as a “champion” of the charity that funds the identification of breast, cervical and oral cancers in India, also listed as “Champion Extraordinaire” is Baroness Sandip Verma, the Indian diaspora’s unofficial business champion and Under Secretary of State at the Department for International Development. Regrettably a disagreement with the management about the future direction of ROKO led to his resignation.

At a reception at No 10 Downing Street this week Rajah collared David Cameron, who was rushing to an early Diwali celebration, about another appearance on Dilse to promote Zac Goldsmith as next London Mayor. 

In 2013 answering an advertisement for a radio presenter he joined Avtar Lit’s Sunrise, both Lit and Sunrise have enjoyed mixed fortunes but Sunrise is recognized as the first station designed specifically for the Asian demographic. Rajah moved to Dilse, also part of the Lyca Media Group, to allow his audience speak from the “Heart”, it seems the Asian Community feel their voices are not heard except when they are useful. His audience is made up of 30% Pakistani, 40%Indian and the rest mostly Bengali, Sikh and Sri Lankan, calls even come from Norway and the US while tweets are global. Raja attracts VIP guests, he has interviewed Prime Minister David Cameron about how the Conservatives have successfully integrated the Asian Community into their fold, recently Keith Vaz MP warned about the dangers of diabetes and his concern over the Asian community’s unhelpful diet and lack of exercise. 
At a reception at No 10 Downing Street this week Rajah collared David Cameron, who was rushing to an early Diwali celebration, about another appearance on Dilse to promote Zac Goldsmith as the next London Mayor. Rajah shared with some  of the select media gathering that Lyca Media Group are heavily involved with UkWelcomesModi but Rajah will not be at Wembley, preferring  to stay loyal and committed to his listeners. Instead his talk show will give a platform for discussion the following week. 

There are 10 Comments

I listen to Rajah frequently. He is certainly articulate and knowledgeable with an excellent sense of dry humour that often makes me smile. An excellent piece!

He's very knowledgable & his wit makes me laugh just suddenly ... You just don't know what he's about to come up with..

Deep is a natural on the radio. His shows are interesting and informative with more than a touch of wit and style

Deep and I have been friends for a long time. He's always been a natural at networking and public speaking. This is a platform that was made for him.

I am a very old friend of Deep's....we grew up together. I am so proud of his amazing acheivements. His approach to his work is admirable, also he is dedicated to the public and to what he believes.

I love his talk show on the radio...he surely brings Asian view point to the fore....,I wish him luck for the future

In today's Tuesday 17/11/2015, talk in Dil Se afternoon programme, I was happy to hear Deep Rajah confirm that he was only a human being and that he has his own views which he would express in the talk- in -programme. Discussions on Modi swayed from positive to negative. Some audience quickly noticed that and pointed this out to Deep that he was negative to people who were complimentary to Modiji but seemed to side with a laughter to those who were negative to Modiji. But always adaptable, Deep came back to the centre. Whether we like it or not, Modiji is truly one in a 20 billions. Just imagine to be born in a poor family in India, sell tea during school days, study and become a Chief Minister and then the Prime Minister of the greatest democracy on this planet with the highest possible mandate. It is no small achievement. Within 16 months of his reign, he has done mega positive works for the future betterment of India which the Congress has not been able to accomplish in their 57 years of rule. Recently we keep on hearing of intolerance in India. There are 85% Hindus. Thanks to their deep serene peace loving ethos, that the rest of the Muslims - over 160 millions[larger in number than Pakistan muslim population], and Christians are able to live a very safe life in India. No muslim wants to emmigrate to Pakistan and Bangladesh. Hundreds and thousands would love to come to India and reside. Why? Because it is a safe country where mosques and churches are respected and protected. But the opposition parties and mischievous elements do spread the scary words and fear in the hearts of these so called innocent minorities. Modiji is, a very intelligent, endowed with superb memory, is workaholic and has a mission to bring India in the foremost countries of the world, yet he is a human being and not a magician. He is truly a world leader of character and personality we all would love to have. Let us have patience and give him full support. The whole world will benefit from his vision which means ourselves, our children and grandchildren too. -Pravin

What utter tosh. This Deep Raja guy is an utter joke on the radio. Nobody takes him seriously. Funny thing is when NOBODY wants to call in to his lame show and then he has to keep on repeating the same waffle over and over again killing the empty time. He wouldn't last a day on a proper radio station.

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