Convincing consumers to switch to LED lighting is an interesting proposition. On paper, it seems a no-brainer:
Understanding economical and environmental advantages related to LED lighting, it seems like a rational choice to switch over immediately to LED lights. So why aren’t people rushing to retrofit their homes? What can the lighting industry do to incentivize the average person to “do the right thing” and install LED lights in their home and offices? While no other technology has enabled us to explore these exciting, new opportunities with lighting, we know we need to guide consumers through this fundamental lifestyle shift from the way they’ve lit their homes for more than 100 years. Brands need to put consumer needs and preferences first, to further propel consumer adoption!
Though LED Lighting is still in a very nascent stage, a new technology with respect to other conventional lighting sources. Hence, consumers are yet to understand the benefits of LED lighting and adopt it. However, many are adopting it as they see how this technology can change their way of living.Although the use of LED lighting in domestic applications is still picking up slowly, and may take some more time, it has already started finding its applications in the commercial, retail, industrial, infrastructure and real estate sectors.
Hence, the buying trends in LED lighting markets in India is picking up keenly in the metropolitan cities more than the tier II and III cities. Some of the trends include; Energy efficiency whichhas fuelled the demand which is also supported with awareness level of consumers,falling prices have lead to demand increasing the buying power of the Indian customers, which has led to increased penetration across different sectors in India.Although the first investment on LED lighting is a little more as compared to the conventional lights, the return on LED bulbs is becoming increasingly attractive as prices continue to drop. One of the key highlight is the Govts contribution in reducing price. Also, some other efforts like the recent reduction of VAT from 12.5% to 5% on LED products by the Delhi government have also added to the fall in prices. To understand, these are some of the ongoing Consumer Trends to lightning however these trends are further influenced by the advanced technologies in LED Lighting. As there’s so much going on in lighting these days which goes beyond light.
Some of the key advancements in the approach, with LEDs comprehensively in the mainstream, the next frontier in lighting is controls. Call it smart, call it connected, call it what you like.
Some of the key advancements in the approach; With LEDs comprehensively in the mainstream, the next frontier in lighting is controls. Call it smart, call it connected, call it what you like — the point is that your lights can be controlled. Dimmers and sensors have been around for donkey’s years, but the challenge now is to make them more sophisticated, get them to communicate with other devices and make sure people use them. Next being IoT when your LED lights also stays connected.
Also something to watch out for these days is the built in light sources, as Lights don’t have to be replaced very often. Followed which ‘No Wires’ everything’s going wireless these days, and lighting control is no exception. It’s particularly appealing for retrofit projects. And even for traditional wired control systems, it’s going to be more and more common for the user’s control device to be a tablet or phone that’s not wired to anything. Lastly it goes beyond Light, Lighting isn’t just about light any more. It’s about data. Technologies such as Li-Fi (like Wi-Fi, using light) and indoor positioning (that tracks people’s position using LED luminaires and their smartphones) are both based on visible light communication.
Next comes the application of this efficient and environmental friendly light source which is endless however could be divided in to street and Outdoor Lighting, Architectural Lighting, Retail& Shops, Portable Lighting and Accent Lighting. Also in times of growing environmental awareness, the ecological consciousness of LED’s directly meets the demands of todays society. The absence of hear emission and UV radiation renders LED safe and suitable for everyday use, a new solution of energy saving and environmentally friendly lighting.
To summarize, with manufacturing cost witnessing a decline every year and various government initiatives backing LED adoption, the LED lighting market in country is anticipated to grow robustly through 2020. Moreover, rising consumer awareness about cost-effectiveness and eco-friendliness of LED lights would continue to drive volume sales from the residential and well as commercial sectors.
The writer is the director of Syska LED