Indian Defence and Aerospace Summit

Why send flowers when you can send biscuits?

Why send flowers when you can send biscuits?

By Antonia Filmer | 1 October, 2016
Gifts, Biscuiteers, Nigella Lawson, Festivals, online market
The British love baking and most of us have a sweet tooth, we can spot a good culinary idea from 100 yards away, which accounts for success of Biscuiteers.

The British love baking and most of us have a sweet tooth, we can spot a good culinary idea from 100 yards away, which accounts for success of Biscuiteers. From public relations to the complete world of novelty biscuits, Harriet Hastings has nailed the online gift-food market with her innovative concept of Biscuiteers, unusual and delicious biscuits individually iced by artists and delivered by post. The biscuits were launched in 2007 and since 2012 include an iced collection of cakes, trendy cupcakes and Belgian chocolates that people want to eat and talk about. The imaginative icing is the Unique Selling Point, the confections are manufactured and hand-iced in the Biscuiteers Icing Hall and bakery in South London, you can order biscuits, ginger-men, cakes or chocos for any occasion: thank-you biscuits, get well biscuits, I love you biscuits and all the usual seasonal celebration biscuits, even Rosh Hashanah and Diwali biscuits are part of the standard offering, bespoke biscuits have no limits and can be ordered for Eid, Ramadan, Ramnagar Ramlila, Navaratri and Dussehra.

The charming illustrations and brand design have been thought up by Big Fish, specialists in giving brands unique identities and personalities. These original iced biscuits have been used for press launches, iced place names for parties, biscuit card congratulations or invitations. The expert icers have done creative work copying logos; fashion designs commissions have included a collaboration with Anya Hindmarch to create a tin of her handbags and a circus tin for the Conran Shop, a limited edition tin to celebrate Selfridges’ 100th birthday and bespoke biscuits for the launch of Harvey Nichols 4th floor. Biscuiteers have created bespoke designs for renowned brands such as Gucci, French Connection, Net a Porter, L’Oreal and Virgin Media, Mulberry, Boden, Swatch, and Burberry…

The expert icers have done creative work copying logos; fashion designs commissions have included a collaboration with Anya Hindmarch to create a tin of her handbags and a circus tin for the Conran Shop, a limited edition tin to celebrate Selfridges’ 100th birthday .

 “The Biscuiteers Book of Iced Biscuits” been translated into a number of languages and introduced the brand to a worldwide audience, expanding from biscuits by post they now have outlets in London’s West End and Paris. The Biscuit Boutiques and Icing Cafés in Notting Hill and Battersea are drop-in icing cafés offering themed icing lessons for adults and children to learn cute icing techniques. Their Love to Bake Blog gives Biscuiteersfavourite recipes and on trend icing tips.

It is a whole new world of enchanting icing for people with a sense of fun, this reporter enjoyed some “first aid” biscuits recently and Nigella Lawson the British gourmet and food writer is a fan, not surprisingly Biscuiteers won The Telegraph’s  ward for ‘Quirkiest Cafes in London’ in 2015.

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