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In the premium segment, the price doesn’t have to be right

TechIn the premium segment, the price doesn’t have to be right
Every new technology comes with a price tag. And more often than not, that price tag proves to be too hefty for most of us. Yet expensive gadgets are made and, more importantly, are sold. The premium segment of the market is forever jam-packed with the latest and most sought-after devices. In 2017, some of the best tech brands in the world pushed their flagship products further up, setting the bar a little higher than before and making the price tags dearer than ever. Here’s a look at the priciest gadgets.

APPLE MACBOOK PRO

Macbook Pro comes with the Retina display with 15.4 inch diagonal screen and LED backlit display with IPS technology. It also comes with 2880×1800 image resolution at 220 pixels per inch with support for millions of colours. The laptop is powered by 2.2GHz quad-core Intel Core i7 processor which has a Turbo Boost up to 3.4GHz along with 6MB shared L3 cache. The device also comes with 16GB of 1600MHz DDR3L onboard memory and 256GB PCIe-based flash storage. The laptop comes with Force Touch trackpad for precise cursor control. Apple Macbook Pro is priced at Rs 1,54,900.

Source: www.apple.com

SONY A7R III

Sony has recently launched its A7R III full-frame mirrorless camera in India and it’s the successor of A7R II. Sony camera sports a 42.4 megapixel BSI CMOS sensor and also features an updated BIONZ X image processor and new front-end LSI. The camera has faster burst shooting, better autofocus performance than its previous version. The camera let the user shoot up to 76 compressed RAW images or 28 uncompressed RAW images in burst mode. The camera also comes with Advanced Hybrid AF system with 399 focal-plan phase-detection AF points cover 68% of the image Plane and 425 contrast AF points covering 47% of the image area. Sony also offers impressive shooting speeds at up to 10 fps1 with full AF/AE tracking, as well as beautiful 4K2 HDR3 video qua0lity, wide 15-stop4 dynamic range and high sensitivity with noise reduction. The advanced focus system of the a7R III is comprised of 399 focal-plane phase-detection AF points and 425 contrast AF points. The device also comes with Dual SD media card Slots. Sony A7R III body is priced at Rs 2,64,990 and  Its lens, the SEL24105G, is priced at Rs 1,09,990.

Source: www.sony.co.in

XBOX ONE X

Xbox One X Project Scorpio Edition is a 1TB Console which comes with 6 teraflops of graphical processing power. This gaming console gives the 4K gaming experience with 2160p frame buffers, High Dynamic Range and Spatial Audio. It also features a 4K Blu-ray player that provides much better gaming and entertainment. Users can play with the greatest community of gamers on the most advanced multiplayer network. Games run smoothly on a 1080p screen. The console also comes with Project Scorpio Edition Wireless Controller, Xbox One X Vertical Stand, 1 month Game Pass subscription trial, 14-day Xbox Live Gold trial9, HDMI cable (4K capable), and AC Power cable. Xbox one X is priced at Rs 59,990.

Source: www.xbox.com

SONY BRAVIA X9300E SERIES

Sony Bravia X9300E series ultra HD 4K Smart TV delivers detailed images in a slim profile for better viewing experience. The TV comes with Slim Backlight Drive+ that gives superior brightness and deeper blacks and the 4K HDR Processor X1 Extreme delivers more real-time image processing and upscales all content to near 4K HDR quality. TV features 4K X-reality Pro that analyse and match every scene with a special image database, which independently addresses texture, color, contrast, and edges, to give a brilliant clarity. It is powered by 50 W Speaker Output. User can connect Connect a USB or an HDMI source to start playing videos or music. With ClearAudio+ technology and the front-facing 3-way speaker users can get an immersive sound experience.

 Source: www.sony.co.in

BOSE QC35 II

Bose QC35 II is a noise cancelation wireless headphone where user can control music, send and receive texts, and get answers using just your voice. Users can also connect quickly and easily to device with Bluetooth and NFC pairing. The device can play up to 20 hours of battery life per charge or use the included audio cable for up to 40 hours of wired play time. The headphone features noise-rejecting dual-microphone system that gives clear phone calls, even in noisy environments. Users can also use the multi-function button to access your phone’s default virtual assistant. Bose headphone’s headband is made of Alcantara like premium materials and synthetic protein leather is used for the ear cushions to make the headphones lightweight and comfortable. The headphones also come with Bose Connect app through which user can personalise headphones, manage Bluetooth connections and access future software updates. Users can even choose your level of noise cancellation directly within the app. Bose QC35 II headphone is priced at Rs 29,363.  

Source: www.boseindia.com

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