A new entrant in beauty and wellness in India

A new entrant in beauty and wellness in India

By PREETI SINGH | | 23 January, 2016
Ahmed Rizvi, Anand Choudha and Jawed Habib at the Beawel launch.

Anand Choudha, recently inaugurated Beawel India Operations by Jawed Habib, one of the prominent icons from Beauty & Wellness Industry.

Headquartered in UAE, Beawel is a name to reckon with in the industry, which is predominantly foraying into the platform for beauty and wellness, and plans to expand into India and other emerging global markets in the time to come. It aims to make spa, salon and fitness centres accessible to everyone through its user-friendly website and mobile apps for iOS and Android, with a vision to go beyond by adding events and other products to its growing list of services.

It is also the first beauty and Wellness platform to incorporate  spa, salon and fitness features all in one package.

Beawel was conceptualized and co-founded by Dubai-based entrepreneur Anand Choudha and Ahmad Rizvi, whose promise is to deliver a robust product which will “keep on evolving and will be committed to ensure optimum level of user experience”.

It is a subsidiary of Ami Internet Services, one of the fastest growing online platforms for beauty and wellness services based in UAE launches its operations in India. “It is said you don’t get a second chance to make a first impression. Our continuously evolving lifestyle places a great deal of importance in beauty and general wellbeing. Beawel was born out of this need for people to Get Noticed, and thus its name — two halves of beauty (BEA) and wellness (WEL) joining to form a name easily identifiable as an enabler in the industry,” says Anand Choudha, Chief Executive of Beawel. According to Ahmad Rizvi, the Chief Operating officer of Beawel, “India’s beauty and wellness market is set to double from Rs 41,224 crores in 2012-13 to Rs 80,370 crores by 2017-18, making it one of the fastest growing industries in India. Therefore, there was great opportunityin developing an ecosystem around beauty and wellness. Current challenges in the beauty and wellness sector in India are mostly about the lack of reliable and updated information — price points, user reviews and access information. Large businesses thrive owing to their reputation, but lesser known players in the sector struggle to establish a foothold.”

“It is said you don’t get a second chance to make a first impression. Our continuously evolving lifestyle places a great deal of importance in beauty and general wellbeing. Beawel was born out of this need for people to Get Noticed, and thus its name — two halves of beauty (BEA) and wellness (WEL).”

“It not only empowers the user but also the business owner, hence our motto:‘Get Noticed’.  We intend to create and deliver an unbiased platform, giving the consumer the option to choose what is best suited to their needs. The merchants are given a free-of-cost presence they can leverage to maximize their footfall, and get real-time feedback from their customers. Choose from the most updated variety of beauty and wellness centers, a multitude of exciting offers and deals right at the tip of your fingers. Book an appointment from the convenience of your living room and find the best possible deal to make the experience even sweeter,” adds Ahmad Rizvi.
 

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