The Northeast Fashion Fest 2013 was announced with a press conference at The Ashok Hotel, Chanakyapuri, and is to be held in Guwahati from 20 – 23 February. Supported by the Home Ministry of India- Northeast Division, the press meet highlighted the salient features of the Fest, with its focus on promoting the traditional and contemporary fashion talent in the region.

Eminent spokespersons at the press conference included Mr.Ajay Kanaujai, Deputy Secretary/Director Ministry of Home Affairs (NE Division), Shyam Kanu Mahanta – Director APGCL–Govt of Assam Enterprise – Project Advisor to Govt of Assam, and Yana Ngoba, representative of the Northeast Fashion and Jewellery.

Mr Kanaujia, said, “NEFF is a great endeavour by Basics Concepts & Marketing Pvt. Ltd. This event will bridge the gap between Northeast India and the rest of the nation. We are looking forward to presenting the best of Northeastern art, culture, literature, and music and take NEFF beyond just fashion.”

Shyam Kanu Mahanta said “NEFF 2013 will help local designers and traditional fashion gain more importance and exposure. The authentic elements of Northeastern culture and influences can be exhibited at a mainstream level. Promoting the best of Northeastern talent from various domains and encouraging creative exchange of ideas with established designers through workshops and one on one interaction are the main motives of the Fest.”

The festival is positioned as a platform for education, business growth and exposure for the aspiring members of the fashion fraternity of the region. The spokespersons for the Fest were then joined by Mr.Anand Kumar, Director Basics Concepts and Marketing Ltd, who believes that through this event they would like to showcase the flair and talent of Northeast and to promote tourism, trade and culture of the region.

Regal beauty and brand ambassador Soha Ali Khan addressed the media through an AV and showcased the prominent features of the Fest. Participant designers Sunita Shanker, Anu & Amrit, Nida Mahmood, Raakesh Agrawal, Rajdeep Ranawat, Yana Ngoba at the Fest provided a glimpse of what is in store with models showcasing their collection.

With its unique conceptualisation, events and features, NEFF 2013 is all geared up to bring Northeast fashion under national and international limelight.

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