Kica, a new brand for active wear symbolises movement and inspires women to inculcate the habit of fitness in their daily lives. The brand offers a complete range of sports bras, tops, leggings, joggers, and shorts that are specially designed to support every movement during exercise.

Talking about the variety and quality of fabrics, Aneesha Labroo, founder, Kica, says, “Kica offers a wide range of products across six different categories like leggings, sports bras, joggers, shorts, tanks, and tops. The entire collection has been designed to cater to women who have different needs and preferences for their workout gear. The products are constructed with lightweight, sweat wicking fabrics that have dry fit technology and an odour free material. The comfort of the clothes, in terms of the feel of the fabric and the fit of the garments, has been at the forefront while designing the products. Kica offers high quality and stylish clothes at an affordable price point.”

The material of the clothing features elasticity and is quite comfortable even while performing high intensity workouts. A wide variety of colours are available with the brand which makes an otherwise mundane exercise routine fun and interesting.  

The brand has launched itself in the ongoing month and is gearing up to reach wide buyers. On being asked if Kica is facing tough competition within established active wear brands, Labroo says, “We identified a gap in the market where affordable active clothes lacked quality and style. Kica was born to address this need and provides clothing that is truly functional for different purposes. The clothes are flexible in terms of how and where they can be worn. There has been a noticeable shift in people being more aware of their fitness and health and Kica capitalises on this new movement. We aim to take Kica beyond just a place to shop, and build a community within this health and fitness revolution that’s taking India by storm. The road to a healthy and fit life requires motivation, determination, sweat & persistence. Kica inspires women to take on this journey—to stretch boundaries, break resistance, and define new goals.

The brand offers seamless transition. Its clothes can be easily worn both in fitness studios and even on a regular stroll near your place. The road to a healthy and fit life requires motivation, determination, sweat and persistence and with the affordable clothing with multiple designs the brand makes it easier for women to achieve their fitness goals. From high–performance gear to lifestyle necessities, Kica is perfectly designed for workouts.

The stylish clothing are easy to move in and have been designed keeping in mind the comfort factor that will stay all day long. With garments that are stretchy, breathable, and lightweight, Kica gives you versatile wardrobe essentials that take you beyond your workout.

Kica’s revolutionary clothing line makes use of smooth silhouettes and is created with figure flattering fabrics which is of the highest quality. The brand has designed to push individuals to live, look, and feel their best. Kica encourages women to embrace the confidence. It also urges them to feel empowered and beautiful in their own skin.

One can shop online at The collection is also available at Select Citywalk, New Delhi.

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