Entrepreneur and stylist Aaditya Walia, recently launched Paralove, a unique styling boutique and multi-designer studio at Green Park, New Delhi.

The result of unbridled love for all things fashion, a keen eye for beauty, and an almost puerile obsession with personalisation, Paralove came about as a concept in April 2017. The term ‘Paralove’ originates from the expression ‘Parallel Evolution’, and as we interpret it, is a single origin that evolves into distinct individuals with one common trait—the often-underrated emotion called love.

Paralove offers a plethora of personalised services such as wedding trousseau for in city or destination weddings, style consultation & wardrobe makeovers and gifting recommendations. The brand exemplifies attention to detail and provides complete wardrobe solutions, including personal shopping and corporate dressing. Gifting with Paralove allows one to find the perfect present, complete with signature finishing touches for your loved ones. Virtual styling with in-house experts help the clients shop online with ease and attentive detailing. The brand is also a one-stop shop of carefully curated clothes and accessories, things that are handpicked to suit the client needs. 

Speaking on the occasion, Founder Aaditya Walia said, “Paralove is the answer to all your wardrobe needs! My idea behind the inception of the brand was to create a platform, which can offer complete styling and shopping solutions for fashion enthusiasts. I believe in cherishing your loved ones and with Paralove we have made that super easy and efficient for you. Whether it’s finding the perfect gift or the trendiest outfit for any occasion, Paralove has you covered!”

The brand has master the fine art of balancing requirements and earthly limitations—a task one might find arduous. So, whether it’s helping brides and grooms plan their wedding outfits, finding you a personal shopper, or assisting corporate honchos with their wardrobe essentials, or even finding the perfect gifting option for your loved ones, Paralove does it all. 

The launch was hosted by founder, Aaditya Walia over wine and cheese and was attended by the crème de la crème of Delhi’s fashion glitterati.

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