In the stitch of a perfect seam; in the crisp fold of a collar, in the hidden detail of a lining, lies a promise, uncompromising in its demand!
Minimal is More! Minimal is Minizmo, a go-to brand for ready-to-wear and custom-made menswear with an option for “made to measure” clothing, now open at DLF Place, Promenade, Vasant Kunj. The Store launch took place at DLF Promenade with the gracious presence of some fashion experts from the city which included Stylist Vikram Seth, Aaditya Walia, Rashmi Khurana, Avneet Mann, F&B expert Goumtesh Singh, Lifestyle personalities Bikram Bindra, Jia Singh among others. Minizmo stands for effortless, distinctive and functional style. An immersive wardrobe experience, it offers a gamut of options from suits, blazers, shirts and trousers for the modern Indian man. Minizmo will soon be opening two to three additional stores in the metro cities across the next year.
Minizmo, is for the man for whom the journey is as important as the destination. It bridges the gap between mass produced menswear, as well as the unstructured market, to address a need gap for uncompromising quality and style. Delving deep into our Indian roots, and yet retaining the uncompromising standards of International menswear, Minizmo is the perfect option for the man looking for affordable luxury. The design aesthetic takes into account the unerring quality of fabrics and construction; all coupled with a mastery of pattern making. The distinguishing attributes for the brand come from a meticulous attention to detail, strong design inspirations, and global and cutting edge clothing techniques.
On the store launch Rohan Khattar, Founder, Minizmo said, “It gives me great pleasure to announce the opening of our first Minizmo store in Delhi, the sole purpose to come up with a brand called Minizmo is to revolutionize the way men dress and shop with the emphasis on affordable luxury where there is no compromise with quality. The store launch witnessed some stylists on the panel who helped in curating a perfect set of looks from the ready-to-wear collection.”
Further to his comment Rohan said “ We would like to increase the business and will soon enter other cities as well to make sure that the uncompromising standards of International menswear should be featured everywhere and we bring the perfect option for the man looking for affordable luxury.”
Set within a bespoke and welcoming service experience, at the retail touchpoint at DLF promenade, the brand pays attention to the entire retail experience. The theme colours of white, black and grey offer speak the parlance of minimalism and clean lines with exquisite balance. Immaculate interiors, coupled with attentive service, and exquisite packaging and finishing are just some of the highlights of the same. Minizmo will soon be launching with an online retail portal as well.