Monte Carlo, one of the leading fashion brands of the country, inaugurated its latest flagship store in Delhi NCR at the DLF Mall of India, Noida. In its new endeavor with high hopes and great anticipation is all set to expand its sales footprint in the capital territory with an aim to target the elite and upwardly mobile population of the city.
In terms of it coverage area its spread across 1600 sq feet, this store is moreover Monte Carlo’s second exclusive brand outlet in the Noida region. It offers the most exclusive fashionable collection and dressing range, with a significant presence at India’s largest mall that registers a large number of footfalls.
“This is our largest store in the entire Delhi NCR region and given its presence at one of the city’s most popular malls, it gives us a strategic presence and visibility. In recent years, we have worked aggressively on expanding our footprint across the country.”
At the officially inauguration ceremony by Sandeep Jain, executive director, Monte Carlo Fashion Ltd, who spoke about the rapid expansion witnessed by Monte Carlo in recent years, also the growing popularity of the brand. “The company’s products reach the end user through different channels including Exclusive Brand Outlets, Multi Brand Outlets, Large Format Stores as well as e-commerce websites. Monte Carlo currently has over 225 Exclusive Brand Stores, over 1500 Multi Brand Outlets and more than 60 Large Format Stores,” says Jain.
Although it was established as a company and brand name in India in the year 1984, but with every passing year and with its enriched experience and expertise, Monte Carlo has successfully established itself as a respectable and ethical player in the apparel industry. It has cemented a stronghold in the garment industry with its huge range of all season clothing. It is one of the few fashion apparel brands that are listed at Bombay Stock Exchange andNational Stock Exchange.
“This is our largest store in the entire Delhi NCR region and given its presence at one of the city’s most popular malls, it gives us a strategic presence and visibility. In recent years, we have worked aggressively on expanding our footprint across the country with twin strategies of adding stores as well as diversifying our product offerings to meet the varied needs of different customers. Monte Carlo today offers a massive range of all season apparel for the fashion savvy consumers and its up-scale fashion offerings have captivated a dedicated and loyal following,” said Swapan Dutta, President, Retail, Monte Carlo Fashion Ltd.
Monte Carlo, which already has several outlets in the city, also sells through numerous multi-brand outlets, is now aiming to establish a larger footprint and brand value. Keeping pace with the latest fashion and trends, it has also unveiled a series of fresh summer collections including floral collections, tween dresses, fusion wear and summer sportswear, among others.
The main objective of the brand is to stand up to buyers’ expectations and maintain the USP of the brand with respect to quality and designs. Monte Carlo works with an experienced workforce, state of the art machinery and top-notch raw material. It has also marked its presence in Nepal & Bangladesh with its exclusive outlets.