Indian weddings are a glimpse of extravaganza and high living. Known for their grandeur and month-long customs, the weddings in India are celebrated like a festival. With so much of diversity in the country, the clothing, food, tradition of every wedding is a world unto itself.
To add spark to that much- awaited day of any bride, the fashion industry has now come up with the Bridal Asia Week. Since its inception in 1999, Bridal Asia has made its own mark in the world of fashion. It not only introduced premium and celebrated designers from across the world to Indian audiences, it also brought various facets of trousseau shopping under one roof. Bridal Asia is now the category innovator and undisputed leader in the area of wedding exhibitions.
A brainchild of entrepreneur Divya Gurwara, the event was a path-breaking concept on various levels, after its successful inception in 1999. The passion for fine craftsmanship, a discerning eye for fresh talent and a deep understanding of the evolving consumer mindset, have always been central to Bridal Asia — which is founded on a blend of fashion and business. After spearheading Bridal Asia for over two decades, Gurwara has handed over the reins to her son Dhruv Gurwara, aiming to expanding the horizons for Bridal Asia.
Speaking about the event, Dhruv Gurwara, chief operational officer, Bridal Asia, says, “At Bridal Asia 2016, our key thrust is to have a range that appeals to every shopper. While we have established senior designers who are masters of bridal trousseau, we also have a group of younger designers who are bringing a different interpretation of bridal silhouettes which are more fun, modern, quirky and contemporary. So the effort is to juxtapose the traditional with the modern and to talk to a wider audience that includes the bride, her family, friends, relatives and others.
Celebrating 18 seasons, the Bridal Asia caravan makes a fashionable stop at the Ashoka Hotel, Delhi, starting 1 October 2016. This year, Bridal Asia is showcasing the best of apparel, jewellery, sterling silver, lingerie, linen and accessories, all put together painstakingly by the best names in bridal finery from the subcontinent. The three-day event will offer the finest collection of every conceivable article for prospective brides, grooms and their entourage.
With handpicked designers, jewellers, fine living experts, trousseau options, jewelery, accessories, silver ware, linen, hi-end luxury brands, signature crockery to delight the bridal entourage, the event is a one-stop destination that can make your wedding shopping easy, contemporary and most importantly, fun.
Designers like Swati Ubroi, Ridhi Mehra, Ritika Bhasin, Kukoon, Anju Modi, Rohit Bal, Suneet Varma, Abha Dalmia, Rashi Kapoor, Vikram Phadnis, Neeta Lulla, Tamanna Punjabi, Anushree Reddy, Jayanti Reddy and other renowned names from the fashion industry are showcasing their new designs this year.
Famed Bajirao Mastani costume designer, Anju Modi is also all set to showcase her work. She says, “We are introducing our new luxury festive collection ‘Amour’. Rose and gold tones are predominant throughout the collection, with pale greens and lush reds adding a fresh flourish. While the couture bridal collection, Ahilya, draws inspiration from vibrant mythological stories, it is made from decadent jewel tones of ivory, smoke-grey, old rose, crimson, emerald green. The audience will also witness the original pieces worn in Bajirao Mastani, adorned with intricate hand embroideries and crafted block-print patterns.”
Another designer, Ridhi Mehra’s collection at Bridal Asia, Delhi consists of stunning contemporary jumpsuits, anarkalis and lehengas featuring beguiling leather and metallic embroideries. This line, Arcadia, is going to be an absolute delight for trousseau shoppers.
Since Indian weddings are not only limited to ethnic attires, designer Neeta Lullla collection has wispy Tuelle, gorgeous silk and taffeta features. Voluminous skirts and bias cut tops floral motifs embellished with crystals pearls and beads are created for a romantic yet magnanimous style statement. This is apt for a destination wedding for the bride who loves her clothes to reflect a flirty sensuous look — clothes that are easy to handle and light to wear.
Besides the big names, Bridal Asia has also steadily nurtured newcomers and emerging designers who have gone on to establish themselves as fine couture designers. Leading jewellery brands from across the country have regularly been featured at Bridal Asia. Handpicked by the core team, these jewellers come from all corners of the country, from Jaipur to Kolkata and Mumbai, bringing their unique cuts and stones, interpreted in their varied regional forms like Rawat Jewellers, Nemichand Bamalwa & Sons, Umrao Jewels, Tanya Rastogi for Lala Jugal Kishore Jewellers, among many others will all be seen at the event.
About the jewellery section of the show, designer Tanya Rastogi says, “My label is called ‘Jewels of Awadh’. And most of my designs are capturing the Awadhi flavour. I do pieces unique to Awadh like the jhabka and the satlarhas. Some of the pieces are also authentic vintage pieces that are refurbished and once belonged to the royals. Each authentic vintage jewel of Awadh has an element that is 150
years old. Women in Delhi have a unique sense of fashion. So for this event we have higher capacity of creativity and out-of-the-box thinking. I love making bold statement pieces and unusual pieces like a ring the size of a bangle and a finger cuff covering half your palm and bringing my pieces to the women who will be able to appreciate it. Unique statement accessories like head gears (mang tika, jhabka, passa) and naths are also in trend.”
Bridal Asia is on till 3 October at Delhi’s Asoka Hotel