MasterChef Australia is one of the most popular food shows across the world captivated Indian audiences for seven seasons is currently airing its 8th season.
Known for its food revolution, for the first time ever, the channel is airing the show right after its international telecast. To celebrate the launch of the new season, Star World and Star World HD hosted an exclusive gourmet gala in the city last evening.
Based on this insight, the channels 360 degree marketing campaign for this year, “Everyone’s speaking gourmet with MasterChef Australia”, was also infused into the event. To deliver this unique experience, Star World partnered with Food Talk India, an exclusive online community of people with a passion for food, and Olive Bar & Kitchen, one of the most premium restaurant chains in the country.
Drawing inspiration from 5 techniques seen on MasterChef Australia like aerate, molecular, sous vide, roulade and deconstruction, Chef Sujan Sarkar created 5 amazing amuse bouche dishes to bring the gourmet experience alive through these techniques. The evening was a resounding success with the guests enjoying the food and speaking gourmet all through the night.
“In a gourmet evening co-hosted by Olive Bar & Kitchen and Star World for MasterChef Australia, Sujan S., Chef de Cuisine, Olive Bar and Kitchen, brought alive a gourmet experience using a range of stellar cooking techniques. At Olive Bar & Kitchen, we constantly push the boundaries of cuisine keeping in mind the affinity our guests have towards gourmet food and new culinary trends that has grown extensively in India. Our chefs constantly discover new techniques and present them to the discerning diner and this event is an extension of the same.” says AD Singh.
Says Anjali Batra, founder of Food Talk India, “A true culinary journey – over the years MasterChef Australia has changed the way we not only eat but also the way we think and speak about food. Our palette has evolved as we got exposed to all these wonderful ingredients, gourmet cooking techniques and some of the most amazing Chef’s. Inspired by some of these techniques today we took our guests on an exciting MasterChef inspired journey with an amuse bouche to five techniques as seen on the show, bringing gourmet to their plate.”
Food Talk India is one of India and 39’s largest Digital Food Communities- that brings together people with a passion for Food. It is an only Community on facebook where users share their culinary adventures, restaurant reviews and discover new places and food to eat – through ‘real time’ recommendations. Besides influencing people, Food Talk India also curates one of a kind concept driven events across the country.
MasterChef Australia season 8 is powered by Usha Cold press Juicers and India gate Basmati Rice, partnered by Cornitos with associate sponsors Kohler, Ola MICRO, Gillette Venus, Honda BR-V and Nivea Protect & Care. The restaurant partner was Olive Bar & Kitchen with digital partner Food Talk India.