The popular GK 1, M Block market in New Delhi is now home to Fit Hub, a new concept store by Reebok that further cements the brand’s position as an important player in the fitness space today. The Fit-Hub store has been designed in a way that recreates the atmosphere of a gymnasium, with demarcated merchandise sections according to different kinds of activities — training, running, dance, yoga and aerobics — providing a “retail fitness experience” and engaging with customers who visit the store. The launch, held on 4 November, was attended by Reebok brand ambassador and Bollywood actor Nargis Fakhri.

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