Ziveg, India’s largest Silver Jewellery store online has partnered with Leaf Wearables , India’s leading wearable technology company to seamlessly combine jewellery and technology into their new Ziveg Safer Smart Jewellery range which are available to customers as bracelets, cuffs, pendants and waistbelts.
The launch corresponds with International Women’s Day, keeping in mind the target audience — the “fearless modern Indian woman who makes a bold statement and can manifest her dreams with the assurance of safety”.
Safer by Leaf Wearables goes inside Ziveg’s jewellery and empowers women to live a smarter, safer and bolder lifestyle. The Ziveg Safer Smart Jewellery is a catalog of eight designs that accommodates the technological features of Safer with the design engineering from Ziveg.
Ziveg Safer Smart Jewellery empowers you with features such as: SOS (press twice to send an alert with location to your friends and family), SaferWalk (nominate your friends or family members to monitor your movement while travelling), Notifications (alerts for an important notification), and more.
Ziveg Safer Smart Jewellery allows you to take control over your look. The seamless design engineering allows you to change the colour of your jewellery everyday. The company assures “high-quality material and fabrics used in its products, ensuring maximum durability”. Additionally the smart jewellery range is available in two collections — The Voyage and The Illuminati.
The Voyage is “fearless, advent and travel-focused for girls who want to taste adventure and make a statement with every move”. The Illuminati is “the subtle yet strong choice for women in the workplace. It camouflages Safer in elegant, minimalistic and corporate designs”.
Speaking on collaborating with Leaf Wearables as the design partner, Haushang Arora, Co-founder, ZIVEG.com said, “With the evolution in tech and fashion space, we realized that fashion is taking the face of technology and evolving as the new fash-tech wearable. The intersection of design and technology will further empower the consumer.”
Chiraag Kapil, Co-founder, Leaf Wearables said, “Our partnership with Ziveg.com is a step ahead to understand our consumer’s need. Just like there was a major drift from feature phones to smartphones in the past, Leaf is bringing the revolution by fusing regular accessories with the wearable technology and making them smart.”