Luxury
How brands can graduate to the premium segment
What makes a brand a luxury brand? There are many ingredients that...
Premium becomes affordable with BMW’s India-made bikes
Bikes from BMW Motorrad have been selling in the market for a few years now but it’s only when the...
Luxury SUV space gets more competitive with the BMW X3
The much anticipated new generation of the BMW X3 is now running on Indian roads. The company first began by...
Swiss watch brand Greubel Forsey arrives in India
Greubel Forsey, a luxury watch brand, was launched in 2004 as a unique addition to the rich heritage of Swiss...
The XC40 is Volvo’s smallest and most affordable SUV yet
Swedish car maker Volvo is slowly but surely gaining a strong footing in India. In a market dominated by German...
‘India is a very important market for us and we are keen to expand our presence’
When you think of a luxury motorcycle, you immediately think Ducati. With the ace Italian brand foraying into India, bikers...
Ford Ecosport gets trendier and better with its ‘S’ edition
The world of competitive SUVs is getting is getting more exciting by the day. Many automakers have entered the fast...
AMG E63: The most powerful E-class makes its India debut
When you hear the words Mercedes-Benz or E-class you hear a lot of luxury. But a lot changes when three...
The Toyota Yaris gets ready for its much-awaited India debut
The Yaris is sold in more than 100 countries around the world and Toyota sells around 3 lakh of them...
