Luxury

(L-R) Andrea Scotti Calderini, Claudio Marenzi, Gabriella Cortese, Raj Mahtani.

How brands can graduate to the premium segment

What makes a brand a luxury brand? There are many ingredients that...

01 Launch of the all-new BMW G 310 R and BMW G 310 GS

Premium becomes affordable with BMW’s India-made bikes

Bikes from BMW Motorrad have been selling in the market for a few years now but it’s only when the...

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Luxury SUV space gets more competitive with the BMW X3

The much anticipated new generation of the BMW X3 is now running on Indian roads. The company first began by...

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Swiss watch brand Greubel Forsey arrives in India

Greubel Forsey, a luxury watch brand, was launched in 2004 as a unique addition to the rich heritage of Swiss...

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The XC40 is Volvo’s smallest and most affordable SUV yet

Swedish car maker Volvo is slowly but surely gaining a strong footing in India. In a market dominated by German...

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‘India is a very important market for us and we are keen to expand our presence’

When you think of a luxury motorcycle, you immediately think Ducati. With the ace Italian brand foraying into India, bikers...

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Ford Ecosport gets trendier and better with its ‘S’ edition

The world of competitive SUVs is getting is getting more exciting by the day. Many automakers have entered the fast...

Mercedes-AMG E 63 S 4MATIC+, W 213, 2016

AMG E63: The most powerful E-class makes its India debut

When you hear the words Mercedes-Benz or E-class you hear a lot of luxury. But a lot changes when three...

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The Toyota Yaris gets ready for its much-awaited India debut

The Yaris is sold in more than 100 countries around the world and Toyota sells around 3 lakh of them...