In order to promote their Spiderman marathon that was telecast on the 26 January, English movie broadcaster Sony Pix, organized an India tour of the original print of the prominent New York tabloid Daily Bugle for the first time.
The promotion was in tie up with Hard Rock Café franchisees across India. The fictional newspaper which was showcased in Spider-Man 3, Marvel comics beloved superhero, was displayed in the Hard Rock Café Mumbai from the 15-17 of January, while Delhi witnessed it on the 23 January.
Hyderabad, Bengaluru, and Gurgoan were the other Indian cities that played host to this spectacle. The PIX adopted an innovative approach to promote the telecast using the cult newspaper. At the Hard Rock Café viewers found themselves in a Spiderman Zone wherein they clicked pictures with the Daily Bugle. The opportunity allowed fans to get up-close with something that is a prominent part of the movie.