Uttar Pradesh Governor Ram Naik unveiled the new multi-coloured logo for the Kumbh Mela scheduled to be held in Allahabad in January 2019.
The logo comprising of temples, seers, kalash (pitcher) and a ‘Swastika’, was launched by the governor at a function in the Raj Bhawan at Lucknow on December 12, 2017.
The Kumbh Mela is being recognised by the UNESCO as an “intangible cultural heritage of humanity” and held up as the world’s largest peaceful gathering of pilgrims.
Naik also launched the Kumbh’s tagline “Chalo Kumbh Chalo-Chalo, Kumbh Chalo”, Uttar Pradesh Tourism’s slogan “UP Nahin Dekha to India Nahin Dekha” and a one-stop travel solution portal.
Chief Minister Yogi Adityanath, who was also present at the function, said it was a matter of pride that the UNESCO had recognised the Kumbh as a world heritage.The Chief Minister promised that the Uttar Pradesh government would ensure that Kumbh 2019 is celebrated with grandeur and the pilgrims do not have any sort of difficulty.
The Kumbh Mela is believed to be the largest religious gathering on earth and is held every 12 years on the banks of the ‘Sangam’- the confluence of the holy rivers Ganga, Yamuna and the mythical Saraswati in Allahabad.
The Mela alternates between Nasik, Allahabad, Ujjain and Haridwar every three years. The one celebrated at the Sangam is the largest and holiest of them.