Japanese tech giant Panasonic is making the attempt to capture the Indian market with its commitment to introducing new technology and fueling innovation in its smartphone range. Panasonic India has now launched the power-packed Eluga A3 and A3 Pro. Both phones are equipped with Arbo­—the virtual assistant, which is an enhanced version of Arbo 1.

Commenting on the launch, Pankaj Rana, Business Head, Mobility Division, Panasonic India, said, “Further to the positive response of Eluga Ray series, we are happy to introduce two more  powerful smartphones in the Eluga portfolio: Eluga A3 and A3 Pro. With the new improved features and enhanced quality the user will be able to do so much more. The Smartphones come in three stunning colors: Mocha Gold, Gold and Grey which define and compliment consumer’s style quotient. Also, our AI Assistant, Arbo, will track and understand all your activities and help you make a schedule so that you don’t miss out on anything from your daily routine.”

The new range of smartphone comes with Panasonic’s stylish innovative design, enhanced camera features, full metal body with split-screen and a massive 4,000mAh battery—all making the phones worth the money.

The 9.1mm lightweight devices comes with an impressive 5.2’ full-HD display with Asahi Dragon Trial glass and a thin bezel, giving the user enhanced visual experience with sharper image quality and vivid colours. The smartphone also features a 13 megapixel rear camera with Phase Detection Auto Focus and LED flash. The 8 megapixel front camera captures life-like pictures and is best for selfies. 

Highlighting the company’s strategy towards the smartphone division in India, Manish Sharma, President and CEO, Panasonic India & South Asia, said to Guardian 20, “We believe our in-house developed artificial intelligence (AI)-based virtual assistant, Arbo, will be a differentiator. Today, software comprises of applications and user-interface (UI) has become the deciding factor to upgrade you to the next level of technology. The evolution of technology software has opened endless opportunities. Customers will continue to look for technology which will shape the product interface and the way we interact with our smartphones.”

The smartphone A3 Pro comes with 1.25 GHz Quad-Core Mediatek Processor, Android 7.0 (Nougat), 3GB RAM + 32 GB internal memorywhich is expandable up to 128 GB, Front Finger print sensor, Ambient light, Accelerometer, Proximity, and OTG.

Talking about the ARBO AI assistant to Guardian 20, Rana said, “Arbo is virtual assistant or digital assistant for our customers. Arboobserves your behavior and based on your behavior, it will keep prompting you. So users don’t have to put alarms or notification for anything. So it will be user’s digital buddy. We have also introduced many new features in Arbo 2 so it is an enhanced virtual assistant.”

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