PostFold, an online men’s and women’s apparel brand, is trying to be that solution for fashion that young professionals were looking for — one which combines serious with fun. It aims to position itself as a brand that offers a range of products that one can slip into for work and also rock at a party, with a few accessories thrown in.
The brand’s co-founders, Asharay Thatai and Ashish Gurnani, are driven by the ambition to find the perfect balance between the price and quality and at the same time be in tune with the modern trends through their venture. PostFold seeks to fill the gap between the niche luxury fashion market and the low quality affordable fashion market. The brand is synonymous with simplicity, sophistication and subtleness, according to the company. Their “Desk to Dinner” collection comprises of polos, t-shirts, shirts, formal shirts, women blouses, women knit tops and bottoms.
Logging on to PostFold, you will find yourself at a neat page from where you can straightaway access the women’s or men’s clothing sections, which are categorised by the products on offer. If you scroll down on the homepage, you will find clothing for men and women arranged under the occasions you can wear them to like: travel muse, Saturday night and Sunday brunch etc. Further down on the homepage, the company has more information on its factories (with details about its manufacturing process) and a tutorial on how to find the right size for you. For the company, quality is their first priority. “We start our product development process by sourcing superior quality fabrics and work from there,” the PostFold company says on its website.